Our History
Our Story
As a fourth generation family farm our roots date back to our humble beginnings in 1917. Our Armenian parents, grandparents and great-grandparents stressed the importance of hard work, honesty, humility and a job well done that honors both our family name and the God we serve. We have grown over the years and have changed with the times, but our values have remained the same – stay true to our faith and do what we do best: grow the best in premium quality vegetables.
In the Beginning
In the beginning, the first generation of Baloians farmed in New York before the call of the West drew them to California. This is where they would make their home and grow their family and their farm in California's Central Valley near Fresno. Today, we still farm in Fresno, but we also have farm locations throughout California and Mexico so we can offer year-round vegetables throughout the United States and Canada.
Proud Members of:
Winners of the 2021
Moss Adams Agribusiness Year Award
Thanks to an innovative harvest strategy that produces crops nearly year-round, and transitions from locations in Southern California and Mexico to the Central Valley, the fourth-generation family-owned farm is able to feed a consistent supply to their customers. While bell peppers are the company’s specialty, making up 63% of its total output, it also grows eggplants, sweet red onions, yellow squash, and zucchini. Its fall and winter “wet veg” program enables the harvest of leafy greens such as romaine lettuce and spinach during the holiday season, giving consumers access to fresh vegetables for their Thanksgiving and Christmas dinners.
Baloian Family
Currently, we have a fourth generation Baloian’s working in the company, and we have a fifth generation that has expressed an interest in contributing to our future. The Baloian Family is not only made up of people with that last name but all the people that have contributed to working towards accomplishing our mission statement. Our greatest asset is our people. It is their hard work and innovative ideas that keep us going.